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Global Gallery

Motion • Editing

BRIEF

“We want to put art

on billboards.“

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Porsche sets out to give artists a center stage in this campaign.

11 ARTISTS

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Andy Picci

Auriea Harvey

Banz & Bowinkel

Ben Elliot

John Yuyi

John Burgerman

Jonas Lund

Junuwana

Kenedy+Swan

Manuel Rossner

Nicol Ruggiero

5 CITIES

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New York

Tokyo

Madrid

Seoul

Berlin

1 GLOBAL GALLERY

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Porsche is a brand driven by dreams, actively helping the next generation of dreamers to realize their visions – dreamers like the artists of tomorrow and their unconventional works. Partnering with KÖNIG GALERIE X Porsche offered them a global stage by turning iconic advertising spaces across the globe into a gallery – and the artists’ dreams into reality. Over eight weeks, five cities across North America, Europe, and Asia have become their canvas: New York City, Madrid, Berlin, Seoul, and Tokyo.

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SOCIAL MEDIA

Collab Reveal IG Post
Individual Artist's Post
Location Posts
Porsche IG Organic Reveal

 

DOOH

PRESS

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RESULTS

5

KEY

MARKETS

11

ART

COMISSIONED

200

ICONIC

BILLBOARDS

228M

IMPRESSIONS

GLOBALLY

3X

HIGHER BRAND

SENTIMENT

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2X SHORTLISTED

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