Global Gallery
Motion • Editing

BRIEF
“We want to put art
on billboards.“
Porsche sets out to give artists a center stage in this campaign.
11 ARTISTS
Andy Picci
Auriea Harvey
Banz & Bowinkel
Ben Elliot
John Yuyi
John Burgerman
Jonas Lund
Junuwana
Kenedy+Swan
Manuel Rossner
Nicol Ruggiero
5 CITIES
New York
Tokyo
Madrid
Seoul
Berlin
1 GLOBAL GALLERY

Porsche is a brand driven by dreams, actively helping the next generation of dreamers to realize their visions – dreamers like the artists of tomorrow and their unconventional works. Partnering with KÖNIG GALERIE X Porsche offered them a global stage by turning iconic advertising spaces across the globe into a gallery – and the artists’ dreams into reality. Over eight weeks, five cities across North America, Europe, and Asia have become their canvas: New York City, Madrid, Berlin, Seoul, and Tokyo.
SOCIAL MEDIA















Collab Reveal IG Post
Individual Artist's Post
Location Posts
Porsche IG Organic Reveal
DOOH




PRESS


RESULTS
5
KEY
MARKETS
11
ART
COMISSIONED
200
ICONIC
BILLBOARDS
228M
IMPRESSIONS
GLOBALLY
3X
HIGHER BRAND
SENTIMENT

2X SHORTLISTED
