ONBOARD
Motion • Concept
48HR VIRTUAL CHALLENGE - HACKATHON
CONCEPT
I participated in a 48hr virtual challenge hosted by SCADpro to present creative solutions for the at home k-12 education experience. I worked as the Motion Designer for my team and was responsible for creating a Sizzle Reel for "Onboard", an app we created, dedicated to help the user find their learning style and give tips on how to improve their mental health, knowledge retention and social interaction during virtual schooling.
BRIEF
MOODBOARD
THE TEAM
SARAH TORRES
Production Management Illustration
ANNA TRUJILLO
Motion Design
KIMBERLY LAVON
Art Direction
Copywriter
Graphic Design
THE PROBLEM
Every student has different way of processing new information. For some it's visual, others audio and so on. Providing a student with an education means nothing without first knowing HOW to best communicate it.
INSIGHTS & OPPORTUNITIES
100%
of Gen Z are Digital Natives.
11M
Have NO computer access. Just their parent's cellphones.
11M
Students need an alternative to engage other than the app & video
55%
of Gen Z use their smartphones five or more hours a day.
To create a system that identifies a students their preferred learning style and helps them put it into action.
Target Audience: Gen Z 9th - 12th grade. Particular focus on 9th grade; though upperclassmen will also have access.
The Big Idea: "Learning how you learn". The app that teaches you how you learn. It identifies your learning style through a simple test and provides tips to help you learn more efficiently.
USER PERSONA
USER JOURNEY
LEARNING STYLES
